A good marketing plan should include in its analysis the scope, impact of competition, products, action plans, schedules, methods of assessment, size of market, activity, growth, consumers, features, market segmentation, analysis psychographics to learn the perceptions about the benefits and value of your product or service since then, is important to take into account also that all marketing plan must be accompanied by the objectives marketers for this should be included in the plan the resources needed to maintain reliable statistics that allow us to refine our potential which in turn will allow us to define the path that must be followed to achieve the objectives. Positioning would be the next step in the plan, must be from a position of broad reaching one character situation closely and great effort that allows us to have a definition of the positioning in the specific form which is reached through the translation of the product features to tangible benefits unique to the product or subject plan service. The marketing plan should allow us to get to define a positioning of value which is the mix of price, distribution channels which at the end is a situation of consumer perception. Mercadeo.com. provides us a simple main strategies Marketing Plan format: expose the strategies for the product (s) or service (s) in a few phrases. Additional information is available at Mining.
Market goals: allocate marketing measurable goals and that is obtained through research, promotion, and sales. Results of the recommendation effects, in terms of profit and loss. Plan ComunicacionesA. Specific goals that you want to achieve in themes such as increase in units, new customers, etc. B. strategies to achieve objectives: a.
creative strategy. B. main message strategy of Media. Media in which you will use asignados.c resources. Sales promotion strategy. d. activities promocionales.e. Publicas.c relations strategy. Tactics Especificas.a. Creative plan (sketches, scripts etc.)b. median c. Ventas.d campaign Plan plan. Promotion plan, Ventas.e. Public relations plan. Research plan, Mercadeo.A. EstrategiB. Tactics specific Plan of campaign of venta:responsabilidad of the Sales Manager. Sales force. Types of sales to use. Training. Territories. Reports. Control of results. CONCLUSIONS the management of markets before the reality of scenarios highly competitive as what currently exist, in order to ensure participation in them, that will ensure permanence, conquest of markets must avail themselves of a marketing plan, which will favour him, simply must know what use, well define its objectives, strategies and actions as well as components that he demands. REFERENCES Adcock D, R Bradfield, Halborg & Ross C, Marketing Principles & Practice. Pitman, 1995. Jobber D, Principals and Practices of Marketing, McGraw Hill, 1995., How Marketing Plans Work.www.rlc.fao.org/prior/desrural/mercadeo/Cap2.PDF. environment-empresarial.com marketing notes. Virtual Classroom.